GIBSON GUITARS

"A Gibson Changes Everything" ad campaign. Utilizing rock legends as spokespeople to convey the message that choice of guitar makes all the difference. The campaign features print ads, in-store advertising, a fun game on Gibson's mobile app, digital/video (Gibson.com, YouTube, TV spots), and more.

ACE FREHLEY FOR GIBSON GUITARS

Ace Frehely has used Gibson Guitars for the bulk of his career. I thought he would be the natural choice to be the face and voice of this campaign. I utilized interviews with Ace combined with footage of his days with KISS to create the visuals. I also incorporated some background music using clips from some of his biggest hits.

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